MECLABS, Flint McGlaughlin – Email Messaging

The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin “Asking ‘how’ leads to information; asking ‘why’ leads to wisdom.” This is the essence of Dr. Flint McGlaughlin’s book, The Marketer as Philosopher.

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After twenty-five years of asking “why” to a single question and testing his hypotheses using the web as a living laboratory, McGlaughlin has released a collection of his findings.

These 40 brief reflections unfold in a series of layers that suggest a new framework and theory of messaging.

Often, business leaders spend so much time asking the “how to” questions, that they often forget to ask the “why so” questions.

The purpose of The Marketer as Philosopher is to foster reflection. It aims to cause thinkers to transcend the urgency of the answer and focus on the importance of the method.

The Book is Comprised of
40 reflections divided into three primary sections. Each section’s title forms one of the three propositions that ground the entire theory.
12 reflections in each section. Eight reflections expound upon the core proposition. Four reflections touch on the critical dangers the marketer must consider.
A sketch series in each section that connects and grows with the principle idea. Each section climaxes with a master sketch to ensure visual coherence.
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About the Author
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Dr. Flint McGlaughlin is an American academic and business leader. He is currently the Director of Enterprise Research for Transforming Business at the University of Cambridge (UK) and the Founder of the MECLABS Institute. His work has been quoted all over the world and has won numerous awards including an Emmy Award and the Mountainland Award for Short Fiction.