Joey L – Commercial Portraiture

Joey L – Commercial Portraiture

Check it out: Joey L – Commercial Portraiture

Joey L. has balanced hard work, technical execution, and boundless creativity to become a commercial portrait photography wunderkind. In this class, you’ll learn how Joey gets inspiration, organizes his shoots, and processes the images to create the stunning shots for which he has become so well known.

In this accessible, step-by-step 3-day class, you’ll learn:
– How to embrace the creative concepts that so often stay trapped in our heads
– How to merge cinematic lighting techniques with onset special effects
– Joey’s post-production tips in Photoshop

Commercial Portraiture content:
Day 1:
Day 1 Pre-Show
Intro to Creating a Successful Photography Portfolio
Introduction to Joey’s Work
‘Seeing Light’
Cinematic Lighting
Day 1 Wrap-Up
Day 2:
Day 2 Pre-Show
Using One Light on Location
Using Two Lights on Location
Using an Additive Approach to Lighting on Location
Additive Approach to Lighting: Setting up a Group Shot
Day 2 Wrap-Up
Day 3:
Day 3 Pre-Show
Retouching and Photoshop Post-Production Workflow
Blizzard Themed Pre-Production
Blizzard Themed Shoot
Thanks + Credits
Blizzard Shoot Retouching
Day 3 Wrap-Up

Joey L
Joey L. is a Canadian-born photographer and director based in Brooklyn, New York. Since the age of 18, Joey’s work has been consistently sought out by a number of prominent advertising clients, including Lavazza for their 2016 calendar, National Geographic Channel, U.S. Army, Canon, Jose Cuervo, Summit Entertainment, History Channel, The Government of Abu Dhabi, and many others. He has photographed a number of recognizable faces including Robert De Niro, Danny DeVito, Jennifer Lawrence, Jessica Chastain, John Legend, Dylan McDermott, Karlie Kloss, Author John Green, and two-time Olympic gold medalist Gabby Douglas to name a few.