ExpressWriters, Julia McCoy – The Practical Content Strategy & Marketing Course
$95.00$997.00 (-90%)
Inside each module, as you learn each progressive skill
ExpressWriters, Julia McCoy – The Practical Content Strategy & Marketing Course
Check it out: ExpressWriters, Julia McCoy – The Practical Content Strategy & Marketing Course
Are you TIRED of reading a gazillion blogs for marketing wisdom?
Maybe you’re sick of trying to implement ALL of the tips and tricks – especially because you never get results.
…Do you feel burnt out and FRUSTRATED when it doesn’t work?
You’re not alone.
Here are some common struggles content marketers and strategists deal with:
- You find content creation, planning and publishing difficult.
- You draw a blank when it comes to writing on topics that will reach your audience and offer them REAL VALUE.
- You don’t know how to target your ideal audience and get in their head so you can create for them.
- You are missing some part of how to do the “SEO” part of content marketing. Do you really know how to research for high-ROI keywords?
- You’re confused about which tools to use, and how to use them.
- You aren’t sure how to build a brand “content strategy” from start to finish that the boss or your client will approve.
Is it time for you to STOP focusing on TACTICS THAT FAIL to boost your bottom line when it comes to content marketing?
…And accelerate all of the strategies that actually work?
If that makes you respond with an emphatic YES, then The Practical Content Strategy & Marketing Course is definitely for you.
This is not your typical course.
This is not simply about reading a textbook to get a certificate and a pat on the back.
What’s inside is an actionable program with very specific, outlined steps.
Steps for you to follow and learn from.
Steps that will teach you wildly profitable content marketing and strategy skills.
Skills that guarantee you will thrive.
Skills you can take to the bank, to earn respect from your boss or win even more clients with.
Build a Brand Content Strategy from the Ground Up as You Learn the Skills That Matter in Content Marketing
Inside each module, as you learn each progressive skill, you’ll complete a Brand Strategy Exercise.
You’ll have exclusive access to our private student community with on-call access to Julia and her team as you advance, getting the full advantage of our inside knowledge and professional guidance as you acquire each new skill.
What this means is that by the time you complete the course, you’ll have a completed, working brand content strategy! Use it in your portfolio to gain new clients, or create the strategy to enhance your own brand as you go through the course.
In just six weeks, here’s the action you’ll take:
Week 1 – Introduction & Module 1: Get Set on Fundamentals
- Get walked through the basics: industry definitions, how to set goals for industry success, an intro to the landscape and structure of content marketing today.
- Next, learn how to identify what makes you DIFFERENT (or your client, if you’re setting up their strategy) from everyone else with a Content Differentiation Factor, complete with hands-on exercises where you’re actually learning all the steps.
- Define your online topic area and how to come up with topic cores that your audience will CRAVE.
- Get clear with content ROI expectations, and see high-ROI content in action.
This is two full modules with video lessons, worksheets, PDFs, Brand Strategy Exercises and templates. You’ll be able to get through both modules inside a week if you spend just 10-15 minutes every day.
